For a successful for exhibition or promotional campaign for your business, you need the right tools for the job. Your display kit should excite the sense and engage potential customers. It should also separate you from the competition and make sure the business has its best foot forward in the public area. The right tools for a successful exhibition come down to your display banners and promotional materials. In this post, we look at the essential, must have banners for your kit.
Pull Up Banners
Pull up banners are a must have in your display kit. They are just so versatile. Whether you are doing a storefront promotion or an outdoor event, you will need some of these babies. Pull up banners are portable, which makes them great for outdoor events. They also have a standalone base that requires no tie off points so you can put them anywhere. The next best thing about pull up banners is how easy they to set up and pack down. They come in a handy in almost any situation, and that’s why they are on the list of must-have banners.
Media Walls
A media wall will be the primary display item in your kit. It’s the most prominent banner that is placed at the back of your stall, displaying your company logo loud and proud. The media wall will be the centre of attention, and other banners should be used to draw focus to the media and your stall. Think of your media wall as the main event and the other banners as side acts. You want the side acts to compliment the main event and draw people attention to it.
Teardrop Flags
Teardrop flags work best in an outdoor environment. As the wind blows them around, it creates movement which catches the eyes of potential customers. They are lightweight and straightforward to erect. You should have at least two of these in your arsenal even if you don’t use them that often. It’s just beautiful to know they are there if you ever need them.
POS Systems
Small banners are great for advertising or displaying valuable information at the point of the sale. Set up a desk or a small podium at your point of sale. Customers will see the setup and know where to go for information or to make a purchase.
Chill Out Area
A chill out area is an excellent way of attracting people to your exhibition display. If you provide people with a place to sit and charge their phone, they will more than likely see your brand in a positive light and keep it fresh in their brains which is what marketing and promotion are all about.
Getting your exhibition set up right is crucial for promoting your business the best way possible. Hopefully, the list above will well and truly get you on your way to promotional success. If you do have questions or queries come, see us at Display Systems Australia and one of our team will gladly help you out.
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