Business expos are specific events that bring people with common interests together. These interests can vary whether it be weddings, babies or real estate. An easy way to enhance your visibility is to participate in business expos that are related to the services you offer.
However, since many other businesses are taking the same approach, you need to be strategic in your approach. Here are a few tips on how you can stand out in a busy expo.
1. Select a High Traffic Location
The location of your business premises has a significant influence on the volume of customers you can attract. In the same way, you should be careful when selecting a spot for your exhibition stand.
The expo organizers charge higher prices for premium locations in the expo. Yet, depending on your budget, you can still find ways to benefit from high traffic corridors. A spot on the way to the food court can be garner almost as much traffic as a premium spot near the entrance of the expo.
Keep in mind that many other companies will be seeking to secure the best locations as well. You can gain an advantage by booking and paying for the location several months before the expo. This not only assures you of getting the spot you desire, but it can at times also afford you an attractive discount.
2. High-Quality Exhibition Stand
A high-quality exhibition stand can attract attention even if it is in the farthest corner of the expo. If you cannot get the ideal location you desire, you can set up an exhibition stand with a bigger visual impact.
As a leading provider of exhibition equipment in Australia, Display Systems can guide you on the best and safest stands in the market. The X-10 CROSSwire® is an example of a lightweight yet robust truss system for setting up exhibition stands. It offers versatile support and can be designed into any configuration including exhibition towers, tables, walls, frames and many more. You can even incorporate some LED screens with informative videos to keep visitors at your stand longer.
3. Use Clear Attractive Banners
The visitors in a busy expo see lots of companies and products in onday. Many experience information overload and can get brands and products mixed up. As such, making a clear first impression is crucial.
Whether you are using pop-ups, pull-ups or flag banners, you should communicate a clear message to your customers. At a glance, your visitors should know who you are, what you offer and where to find you.
4. Offer Workspace
You can create value for your customers by availing some workspace at your exhibition. In an expo, the more time a potential customer spends at your stand, the more beneficial it is for you.
Business expos today are fast-paced events that are full of visual stimuli. Offering some seats, a workbench and possibly a charging station can drive more traffic to your stand. Potential customers can use your workspace to charge their mobile devices, responding to emails, taking a break. While spending additional time at your stand, your customers will develop valuable connections to your company.
Our design teams at Display Systems have extensive experience developing a wide variety of eye-catching exhibition displays. Our display solutions don’t only focus on attracting your customers’ attention, but also making a lasting impression. Contact us for more information on what we offer.
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