1. Not paying a designer to create their images or logo
You pay designers for a reason “ to create something that looks good to other people. Even if you think youve got an eye for design it may be best to leave it to the experts.

2. Choosing an untrusted display system provider
People go to businesses just because they happen to stumble across them and think, œHmmm yes, thats what I need. Shop around and look for a good provider first.

3. Not budgeting enough for their display system
If youre going to set up a good display system you need to make …

You are all signed up to attend your trade show or exhibition, make sure you read the agreement with the organisers so you understand what is included in your package. There will be a lot to organise now “ both before and during the event, and after it is all over.

BEFORE THE SHOW
Promote and market the trade show or exhibition you are attending, you can do this through your website, social media marketing accounts and newsletters. If you have an e-mail database be sure to send out invitational style emails about the event.

If you want to sell some of your …

Our pop up systems are an extremely popular choice for our customers all over the country. Whereas other businesses pop up systems look old, dated, and cheap, ours are sleek, streamlined, and modern, giving your business a professional touch in any setting, whether it be a conference, retail store, or place of business.

They are Australian made, and we stand by our display banner stands as leading the Australian market. So, what do they consist of?

Webloc GT Technology
The world leading Webloc GT technology that is used in our pop up systems is an interlocking frame that is easy to set …

Have you found that your display system advertising doesnt seem to be *working* anymore?

Perhaps its time to re-do your advertising with something bigger and better to get your customers back. Signage can get boring over time and your customers may be feeling like you just dont have anything new and exciting to offer
Banner Stand advertising is the key to attracting customers and selling your products, if you think its time to update, you need to have a clear plan for your display.

Your banner should “

o Play a part of your coordinated sales strategy
o Communicate information to your customers effectively
o …

With the popularity of online shopping and technology, in-person shopping volumes have fallen steadily the last several years. For both brick and mortar businesses and businesses that promote themselves at trade expos, presenting ones products and services in an attractive, straight-forward and engaging fashion is key.

For retail businesses, your display system is an integral component of creating an inviting space for your customers. But more importantly, your display system shepherds customers through your space in order to maximise in-shop sales. The display system that you go with depends on factors such as your target demographic, the amount of traffic your …

When it comes time to design your banner it might be a bit difficult to come up with ideas if youre not a graphic designer yourself. There are a lot of people out there that think that they can come up with a great colour scheme and design only to have it look like the work of a ten year old!

If you dont want to employ the services of a professional graphic designer and want to give designing your own banners a go first, then read our quick guide to getting tidy, attractive results.

Colours
What colours to choose? If you dont …

It seems like there is another exhibition on every week! Each year, we see more and more exhibitions coming on the scene from all industries. And they are both great fun to attend, and brilliant networking and lead generation activities if done correctly. So, with a sea of exhibitions to attend and represent your business at, just how do you pick which ones that you are going to have a stand at?

Heres our guide to picking which exhibitions to attend.

Cutting edge of the industry
Is the exhibition that youre looking at on the bleeding edge of the industry? Or is it …

In an online world it can be easy to get seduced into thinking that you should be putting all your advertising into online channels AdWords, Facebook, Instagram but are you forgetting your traditional advertising channels in a quest to œbe more relevant?

While theres no denying that advertising has developed some very interesting new channels in the past decade or so, marketing remains something that we need to address across a number of different ways. So what are the benefits of outdoor advertising?

Visibility for passers by

Outdoor advertising outside a store should be a no brainer. A bold sign, a colourful flag …

There are many events held all around Australia just like Sydneys famous City To Surf. Today a lot of businesses are tapping into this market and using outdoor temporary signage to get their name out there.

One of the best ways to draw attention to your business is by using custom pull-up banner. Some of the reasons businesses and corporations are opting for pull-up banner style advertising includes:
It displays your brands name
If you want the name of your business or product promoted clearly to your audience a pull-up banner is useful. The right designer knows exactly how to design your tent …

Portable banners are a great marketing tool for your business and are perfect for those who do a lot of presentations, workshops, trade shows etc. Portable banners are perfect for anyone who does a lot of presentations and wants to recruit new staff or a charity trying to get your message out there, using a portable banner gives you the chance to highlight your brand or product, bring home your message or to just provide additional information to an audience.

There are many good reasons to use a portable banner “ here are just a few “
* Portable banners are …