In an online world it can be easy to get seduced into thinking that you should be putting all your advertising into online channels AdWords, Facebook, Instagram but are you forgetting your traditional advertising channels in a quest to œbe more relevant?

While theres no denying that advertising has developed some very interesting new channels in the past decade or so, marketing remains something that we need to address across a number of different ways. So what are the benefits of outdoor advertising?

Visibility for passers by

Outdoor advertising outside a store should be a no brainer. A bold sign, a colourful flag …

There are many events held all around Australia just like Sydneys famous City To Surf. Today a lot of businesses are tapping into this market and using outdoor temporary signage to get their name out there.

One of the best ways to draw attention to your business is by using custom pull-up banner. Some of the reasons businesses and corporations are opting for pull-up banner style advertising includes:
It displays your brands name
If you want the name of your business or product promoted clearly to your audience a pull-up banner is useful. The right designer knows exactly how to design your tent …

Portable banners are a great marketing tool for your business and are perfect for those who do a lot of presentations, workshops, trade shows etc. Portable banners are perfect for anyone who does a lot of presentations and wants to recruit new staff or a charity trying to get your message out there, using a portable banner gives you the chance to highlight your brand or product, bring home your message or to just provide additional information to an audience.

There are many good reasons to use a portable banner “ here are just a few “
* Portable banners are …

It can be challenging to stand out in an increasingly competitive marketplace. Customers are bombarded with more marketing messages than ever. How can you ensure that your company will be the one that they choose? It all begins with messaging and proper positioning of your brand. Promotional banners and flags can be a great way to raise brand awareness and reach for your profitable share of the market.

Types of Promotional Banners

Promotional banners can come in a variety of styles and materials which can be modified for use in multiple …

Choosing to hold exhibits at the right events or tradeshows which will obtain most benefits for your business will be a major contributor to your return on investment and your overall success.

The right events will contain the target market youre looking to tap and can also help you see what your competition is up to, giving you a better idea how you can gain the upper ground on them.

Many regions will offer lists of the top upcoming trade shows, organized both by location as well as by industry. However, dont rule out the chance to exhibit locally and dont rule …

A new year full of new events and new opportunities to make a great impression is just around the corner. That means its time to start planning for the upcoming trade shows and events of 2016. Here are some ideas to make sure youre ready for a new show season:

Review your budgets and actual expenditures from 2015
As the year comes to an end you should be able to collect all of the financial records you need from this years actual expenditures for each event that you attended. Carefully go over these expenditures and compare them to the marketing budgets you …