Getting new customers is no simple feat. Attending an expo or conference is a great way to gain exposure and meet potential new customers, but only if they see what you’re offering and are enticed—that’s the tough bit!

There is so much competition in the setting of an expo, so it’s really important to make your setup stand out. Display banners are one fantastic way to grab people’s attention make your interaction with them memorable. Banners can also help you to communicate to people what you are offering and what differentiates you from the competition. An added bonus is that they help to give your company that professional feel. Let’s take a closer look a some of the reasons display banners are the perfect tool to help you get new customers at your next event.

1. Attention-grabbing

A big, bright banner will draw a person’s attention even through the clutter of other tables and booths. It will really draw people into your area and pique their curiosity as to what business is behind the display. When people are being pulled in toward you, it makes your job of convincing them about your product or service that much easier.

Also Read This: How banners can make your corporate event more professional

2. Easy to set-up, take-down, and transport

In a perfect world you could transport a giant high-definition screen to your events to help market your company to people. In reality, however, that just isn’t realistic. Pull-up banners and retractable banners are extremely portable and easy to carry around with you—most come with a convenient carrying case. They also take mere seconds to set up, so you don’t have to stress about fumbling with loose banners or posters while potential customers are walking by. This makes portable banners extremely convenient for moving from event to event, and more events leads to more exposure, which leads to more customers.

3. Affordable and durable

There are tons of eye-catching marketing materials that will cost you a pretty penny. You could spring for an inflatable archway or tent, or a fancy projector or smart TV, but how much are those items really going to benefit you in the long run? Display banners help to keep costs low so you can keep more money in your business while still attracting new customers. Banners from a reliable company should also be very durable and last through many expos and events.

4. Customizable and multi-purpose

You can typically choose the colours, graphics, and size of the display banner you want made so it turns out exactly as you had imagined. You can print your logo, contact details, or slogan on the banner—whatever you think will help to draw people in and make them curious.

Another huge plus about display banners is that because they are so portable and easy to set up, you can use them in many settings. If your building is tough for new customers to find or if you have a special promotion going on, you can set up your banner outside your business to draw attention. If you have potential customers visiting your business, you can even set up the banners inside to reinforce your brand and stand out in the minds of your customers.