Setting up an exhibition that incorporates the image and message of your brand is crucial as in that instant, a potential customer can make a decision based on the aesthetic appeal of your promotional booth. This is why careful consideration must be taken when choosing the right aesthetic for your brand.

There is a myriad of promotional banners and media walls available, and they vary in shapes, sizes, and styles. The task of choosing the right one for your brand can be tricky. Flag or banner stands? Banner stands or flags? When choosing between these two options, some considerations must be made including location, brand identity and the audience you are trying to reach.

Flags

Flags are a no non-sense approach for decoration your exhibition and promoting your product. Flags are a practical, portable approach and used effectively will direct traffic and potential customers to your booth at any exhibition. Flags work best in outdoor areas as the movement created is eye-catching and will generate interest in your brand. Flags can be hung off a flagpole or used as a drape at the rear of the exhibition. Draped flags are best used for indoor purposes as this will give your brand full coverage. There’s nothing worse than a flag, limp and lifeless – that’s certainly not the brand image that you need to drive customers to you.

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Banner stands

Banners stands are the ideal solution to get your message out there. They are a portable and versatile solution to your banner needs and work well indoors and outdoors. Banner stands are great because they can stand alone and be placed wherever your heart desires. They can also be used to attract attention and direct traffic to you. They are great for displaying information that is easily visible at a glance to passers-by. Although, when used outdoors, these shapes seem a little static in comparison to flags. Banner stands are retractable and fold up making them ideal for transportation and storage. Banner stands come in single sided and dual sided for when omnidirectional exposure is required. Try using multiple banners stands varying in size to create a sense of depth to your exhibition and draw potential customers into three-dimensional domains.

Flags or banner stands

Flags and banner stands are both great tools for getting your marketing message out to a wider audience and offer a practical, portable solution to your exhibition needs. Flags are great for the outdoors as the wavering in the wind will command the attention of passers-by – although text will not be as legible. Banner stands are a great option for impact and information revival is at hand. They are easily erected and, used in conjunction with other banners varying in size, can really jazz up your promotional stall. Both options, if used wisely are a great solution to your promotional needs and will serve the purpose depending on your location and requirements. It’s best to do a little planning and consider the image you’re trying to portray and choose an option that works for you – which we can help you with here at Display Systems Australia.