Networking is one of the best ways to get eyeballs on your business. You can engage with prospective customers or mingle with other business people, making important contacts. Easter is a good time to do this, because there are all sorts of events and galas, offering you thousands of potential leads. There are several ways to get involved in Easter events.
You could host an event of your own, though this can be quite costly. Plus, with Easter only a few weeks away, it’s a little late to set something up. The smarter option is to piggy-back on an event that’s already happening. You could offer to sponsor the event or host an exhibition booth. Again, you may have missed the event window, since well-organised events lock in their partners early, but there’s no harm in checking.
As you shop for an event to attend or get involved in, make sure it’s a good fit for your brand. For example, a computer company stand might be a little lost at a BBQ Festival, but if they offer sound-related software, they could sneak a few banners stands into a music festival. Here are a few Easter events that you could visit, even if you don’t have an official presence.
Sydney Royal Easter – 23rd March to 3rd April 2018
This family-friendly event is versatile enough that just about any business can find a fit. It’s an agriculturally driven show, so there are pigs, ponies, sheep, cows, and related experiences like shearing, milking, or herding. Other activities include arcade rides, animal shows, pet displays, food stalls, seminars, truck races, hobbyist activities, and much more.
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Specific itineraries are targeted at school groups, kids, and seniors, which makes it far easier to segment your advertising approach. Kids’ activities are even divided into under-4s and 4-to-12s, so you can develop packages that suit each set of customers. Corporate exhibitors are welcome, with options for both outdoor and indoor displays.
Rooftop Cinema at Luna Park – 22nd March to 30th April 2018
A 40-day film festival may not seem like an intuitive fit for your business but think about it. When people are watching movies, they consume refreshments. And between shows, they watch trailers and ads. This could be a good ‘in’ for your business. Plus, if you can get yourself onto the screen(s), you have a captive audience.
The festival uses a lot of hi-tech equipment, including screens and headphones, and ticket prices don’t go very far at these types of events. Organisers are always looking for relevant sponsors, so whether you want to stamp your logo on the back of daily programme or offer pull-up banners as the backdrop to keynote speakers, options are available.
If your brand is a bit more ambitious, you might even create a short film of your own and look into getting it screened at the festival. Be very careful how you approach it though. It shouldn’t be blatant, or you’ll put your customer off. Make it fun, entertaining, unexpected, with just a dash of product placement.
For banners and promotional material that will boost your business, call Display Systems today on 1300 Displays.
