One banner. Ten banners. How on Earth do you decide just how many pull-up banners your business needs? As is usual with these types of questions, this will depend on a few different factors, related to some other questions you will need to ask yourself about your business. Let’s take a look at these other items that will help lead you to the correct number of banners to buy come purchase time.
Is it for a particular event?
Many businesses will choose to get banners made for particular events. These may be events such as trade shows, conferences, sale days, holiday greetings, etc. When you have a banner in mind for a particular event, the most important aspect to look at is the space in which you have to operate for said event. If it is an off-premises event, such as a trade show or fair, you will be given an allocated amount of space. It is up to you to determine the best temporary fit out for space. In tiny booths or areas, one banner may be enough – however, most businesses choose to get two. Larger spaces may require more banners to thematically impact the whole area.
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Do you want to anticipate future events/needs?
When placing your banner order, it may pay to think about whether you’ll want different style banners for different uses in the future. While you can often switch out the banner itself for a different canvas, and thus change the design, if you are going to have an occasion in the future when you want to have 5 banners, and only have 2 on hand, it’ll mean ordering more, which may be a bit of a chore. Think about whether it’s better to do your ordering in bulk beforehand.
Will you need the same banners at different times?
While it might be tempting to dismantle the pull-up banners in your foyer to take along to the tradeshow you’re advertising at, isn’t it better to still have banners erected in the foyer while you’re representing at the event, too? While the great part about of these banners is that they’re so easy to move, having advertising in your foyer available at all times is generally preferential to having none – so you may like to double up.
Our banners at Display Systems Australia are used by clients all around the country to help advertise their business at events, in-store, and more. Our superior printing makes them the best choice for your needs, no matter the style or design. Don’t hesitate to get in contact us to discuss all your needs for banner advertising for your business. We can help with making the right choices.
