Depending on the structure at your work-place, you might have a year-long events calendar … or you might just wing it. If your marketing team has detailed planners, they actively seek opportunities to push your brand. But if they’re more about charm and personality, they might just ‘hear about important gigs’ and rush to #represent. As they say on the web, ‘60% of the time, it works every time.’ #Anchorman. But it’s not an approach we recommend.
So, since you’re asking our top tip for 2019 is to get organised. Put together a team of planners. Remember, you want this meeting …