For the most part, a banner isn’t a permanent fixture. They’re largely used for events outside the office, but even inside your business premises, they’re hoisted in the morning and locked away at night. If your office is fully secured, you might have some banners consistently positioned in your lobby or reception area. But even these are occasionally stored when your office cleaners arrive, or when you close for the holidays.

These banners are generally viewed from a distance. You might see them suspended on ropes above the highway, or mounted on billboards and event dais, so they look about the …

Choosing the right colours for your banners plays an integral role in the marketing of your business.  Your banners are tools to draw potential customers into your exhibition display. It’s important that you get your colour scheme right. The banners should reflect your brand and create an exciting and inviting display.

Coloured banners are more than just eye-catching tools to promote your business. Did you know colours can evoke an emotional response and affect the way people perceive their environment? Certain tones evoke physical and mental responses when viewed.

Colour is an integral part of the visual representation of your brand and …