Exhibition booths are a good way to market your brand. It goes beyond enticing customers. Instead, you go into their space and reach them where they are, engaging them with interactive experiences and demonstrations. However, the point of these exhibitions and trade shows is to bring together multiple brands into one space.
This means that as good as your products or services may be, you’ll be surrounded by lots of other brands. Some of them have the same offerings that you do, but even if they’re not in direct competition with your sector, their bright colours and dazzling displays could …