Running an event can get really stressful. You want to engage as many people as you can and convince them to give you their contacts, so you can follow up. On a good day, you’ll make lots of sales at the venue. But even if you don’t, you’d like to gather a database of leads you can chase later. All this depends on the number of guests you receive, whether it’s attendees at a press conference or visitors to your booth. These guests fall into several segments.

There could be dignitaries or media professionals, who got personal invites. They might be …

Promotional banners are a key part of any organisation’s marketing strategy. There are lots of different kinds, and each serves a particular function. They might identify your brand, provide contact details, or show support for a given cause. Fabric banners are the most popular variety, and they’re made of vinyl, polyester, or canvas/khaki. On occasion, buntings might be made from a cotton blend. At the most basic level, vinyl banners can be used and re-used for between two and twelve years. Polyester has a shorter lifespan, about a year or two. Of course, the frequency and location of your banners …

A banner is a long strip of clothing that has a slogan or design, carried in a demonstration or procession or hung in a public place. Banners are commonly used by organizations for marketing during exhibitions and corporate events. There are different types of banners used for the different purposes and some are preferred to others. Some people prefer to utilize retractable banners while others prefer pull-up banners. Retractable banners are roller banners which stand on their own. They display information on their forefront and are handy in displaying engaging messages. A pull-up banner on the other hand is one …

One of the things that is most taken for granted at an event is your promotional banners. It’s not they’re unimportant. They’re just such a crucial element, so everyone will assume someone took care of it. And in such cases, you may get all the way to the venue before your realise no-one double-checked the pull-up banners. So now you’re ready to set up your booth and you realise your banners are damaged, or that you don’t have enough.

As a basic rule of thumb, you should have at least three of every banner type. Assuming your booth is freestanding …

To the average consumer, the distinctions between banner types are muddy. They may come in saying they want a ‘big banner with lots of colours and wheels’. That’s often the extent of their familiarity. Many of our customers aren’t aware of sizing options or what would work best for them, and we’re okay with that. We dig deep into this industry so you don’t have to. When you come to Display Systems, we can recommend the best fit for you and give you a good price too. Determining your ideal banner depends on a few things.

We’ll need to know as …

Summer is almost here and that’s the time everyone is out and about at so many new outdoor events – music festivals, fairs, fetes, trade shows, expos, country shows, sporting events and so much more. No matter your reason for being there – advertising a business, selling merchandise, selling and promoting your own service or product, you need a place to trade.
Portable banners are a handy and flexible marketing tool that you can take with you anywhere. Your stand or area should attract the eye of passers-by from close up AND from a distance. It’s your way of getting your …

When it comes to a successful business, a lot of that success is based on how well your customers know you. If customers don’t know about you, you won’t be successful. Customers gravitate to the businesses they know and love, the ones that are visible.
Attending an outdoor expo is a great way to get out there and let people know about you.
Expos and trade shows are just a few ways you can promote your business, your brand or your product and services. They are also the perfect way to interact and engage with your target audience face to face. Those …

In an ideal world, the superior brand would always win. Unfortunately, the market is saturated, and there’ll always be someone claiming to do what you can – but cheaper. The challenge is to get customers to notice you and give you a few moments of their time. Then, once you have their attention, you can demonstrate why your product or service is better than the rest. At public events (or even exclusive invite-only scenarios), portable banners are your first port of call – with social media close behind. Let’s explore some ways you can catch your prospects’ …

There’s only so much you can do with indoor expos. You have limited room, and you don’t want your stand to be too cluttered. The expo hall will be full of people, and between the noise, crowds, and bustling activity, your customers may feel hemmed in and need to step out frequently. You want your stand to be light, airy, and soothing, so they’ll spend more time in it. This could mean using fewer banners and leaving more open space.
Depending on the set-up you select, you could use three to four banner types. You want a media …

Getting new customers is no simple feat. Attending an expo or conference is a great way to gain exposure and meet potential new customers, but only if they see what you’re offering and are enticed—that’s the tough bit!
There is so much competition in the setting of an expo, so it’s really important to make your setup stand out. Display banners are one fantastic way to grab people’s attention make your interaction with them memorable. Banners can also help you to communicate to people what you are offering and what differentiates you from the competition. An added bonus is that they …