A new year full of new events and new opportunities to make a great impression is just around the corner. That means its time to start planning for the upcoming trade shows and events of 2016. Here are some ideas to make sure youre ready for a new show season:

Review your budgets and actual expenditures from 2015
As the year comes to an end you should be able to collect all of the financial records you need from this years actual expenditures for each event that you attended. Carefully go over these expenditures and compare them to the marketing budgets you …